Mintel consumer study finds shoppers swapping to online grocery ordering in unprecedented numbers – and the change is permanent.
With many articles both on the BBC and in The Guardian this week on the state of the retail industry, this Mintel study confirms what is being seen as a sizeable shift in consumer buying habits over the last few months.
For many local businesses, they are embracing the current climate as an opportunity to put in place a method of reaching a new customer channel – those that buy online – that they wouldn’t have otherwise pursued.
An article in Internet Retailing states: While global retail is struggling under a new regime of consumer behaviour, online grocery shopping is booming with the sector set to grow 33% in 2020 to reach an estimated value of £16.8 billion, up from £12.7 billion in 2019.
This rise follows four consecutive years of slowing growth: in 2019 growth fell to a historic low of just 2.9%. The market is set to be worth £17.9 billion by 2024, growing by 41% over the five-year period.
The latest research from Mintel, reveals a dramatic change in online shopping habits over the COVID-19 lockdown period, habits that Mintel believes could prove lasting.
In the very early days of the spread of the coronavirus in the UK, before social distancing measures were announced, 7% of Brits increased the total amount of online shopping – both food and non-food.
In the space of fewer than two months, online shopping has seen a dramatic boost with the number of consumers who say they’ve increased their online shopping rising to 36%.
Full Article By Paul Skeldon – Internet Retailing